Nike 50th Anniversary AR
Year: 2022
Role: Creative Technologist
(Web AR Developer)
Full case study & credits︎︎︎
Year: 2022
Role: Creative Technologist
(Web AR Developer)
Full case study & credits︎︎︎
In celebration of Nike’s 50th anniversary, BUCK partnered with the Nike Global Brand Experience team to bring the brand’s past, present, and future to life in stores globally through a WebAR experience that captures the spirit of DNA (Department of Nike Archives) and supports the future of storytelling within the retail space.
The AR experience is a portal into the DNA archives for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.
The AR experience is a portal into the DNA archives for visitors to Nike stores. Through the virtual display of culturally-significant artifacts from 11 stories, the experience encourages consumers to engage with Nike’s legacy.
